Investment Guide / www.bwcindia.org

The Beauty Without Cruelty Investment Guide is meant to help the investor identify companies from the BSE500 list of March 2010 whose businesses do not necessitate conscious and willful infliction of physical harm, injury, slavery, or death upon any member of the animal kingdom. This Guide classifies companies under four categories:green, orange, grey and red to help the investor decide whether to invest in the company or not. The colors carry their commonly understood meaning in this context also: A company is marked green if it does not cause cruelty to any animals, and BWC gives the green signal, so to speak, to anyone wishing to invest in it. Ones marked red should not be invested in as they are known to cause cruelty to and death of animals. Any company marked orange may or may not be involved in animal exploitation so is to be considered with caution and personal judgment. Companies marked grey are suppliers to other companies and are directly supporting animal exploitation businesses although there may be no animal exploitation involved in their own products. Defence related suppliers are also placed in this grey category.

Goal • To provide the concerned investor with the right information not usually provided in any other place or publication.  • To bring into public limelight the animal exploitation caused by corporate ventures and the simultaneous culpability of investors in supporting such companies.

Background/Motivation • Many businesses violate the principle of ahimsa by inflicting gross cruelty on animals to obtain from their bodies materials of commercial value. Some sections of the Indian community do not indulge in or support such business. They even refuse to share in the profits of such companies considering it ill-gotten wealth. It is for such people that this Guide is written.• The 7th revised edition of Beauty Without Cruelty Investment Guide has been created as a source of information about the nature of businesses carried out by various companies, concentrating upon the ingredients of the company’s products and the processes of making its products.• Those interested in knowing whether there are animal substances in an article and whether the process of manufacturing the article involves inflicting pain upon any animal should find this Guide useful. IT IS ESSENTIAL FOR USERS OF THIS GUIDE TO REFER TO THE INTRODUCTION  SO AS TO UNDERSTAND THE RATINGS GIVEN TO COMPANIES More Info: http://www.bwcindia.org/Webforms/EducationalGuides/InvestmentGuide/InvestmentGuide.html